While preparing for the workshop on pitching that I'm giving later this week, I've been thinking about the purposes of a pitch. So far I've got two: 1. To initiate a conversation. In other words, to get the other party (or parties) to say "How do you do that?" or "Tell me more." or "How can I help?" 2. To be remembered. Here's an example. You're talking to someone between sessions at a ...