Sep 222014
A magazine recently quoted me saying, “I hate the term ‘elevator pitch.’”
That’s not entirely true. I actually hate elevator pitches themselves.
Here’s why.
One size fits all
Elevator pitches are based on the principle that, if you’ve worked out one 1-3 minute speech, you can tell it to everyone.
That’s just wrong.
I certainly hope that, when you talk to the person ...